Todaytec has announced the addition of Olivier Moreau as director of marketing, US.

As the second largest thermal transfer ribbon manufacturer in the world by volume, Todaytec’s goal is to deliver excellent products and customer service to drive success. Hiring Moreau is a clear indication of that strategy.

“Not only is he personable and intelligent, but his extensive experience in marketing and product management and proven ability to define and execute action plans make him the perfect choice for who we need,” comments Nimitt Adhvaryu, VP of sales, US.

With over 20 years of experience supporting sales across the globe, Moreau’s expertise will soon evolve into an expanded role beyond the United States.

“I’m excited to develop Todaytec’s marketing strategy in the United States,” states Moreau. “Not only is it the largest market for our industry, but the opportunities are almost limitless once our potential customers understand what we have to offer. The best quality products and customer service.”

Since 2015, Moreau has worked up the ranks at Armor USA and Armor-IIMAK as project manager, Americas, and marketing manager, Americas, honing his skills in the TTR industry.

“What impresses us most is Olivier’s leadership skills and his ability to develop go-to-market strategies, product launches and marketing campaigns while delivering support to sales with outstanding results,” says Steven Han, president and CEO of Todaytec.

Leo Liu, global sales director, adds, “We are a global company while still catering to the needs of the customer based on their region and culture. With Olivier Moreau, we have a multi-lingual executive who has practical experience with pluricultural groups. Plus, with his degree in chemistry, you have a professional who knows the product and the people who use it.”